Lack of scheduled services being performed is more likely due to owner declining those services rather than the dealer not choosing to perform them. Dealers have financial incentives to perform those services more often than actually required rather than not at all. But those dealers are certainly likely to charge more than other places you can get the work done. And considerably more that do it yourself if you are so inclined, and able. There was a time I did all my own maintenance and repairs, sometimes significant repairs. Those days are long gone.